To mark national anti-slavery day (18 October), the Safer Slough Partnership is launching wave two of its award winning hard-hitting campaign to raise awareness of modern slavery.
Modern slavery is the illegal exploitation of people for personal or commercial gain. Victims are trapped in servitude, which they were deceived or coerced into and they feel they cannot leave.
Modern slavery includes:
It happens across the world and UK. It is also happening in Slough.
Wave 1 of the campaign in October 2018 was very visual and hit all corners of the borough.
The Modern Slavery Helpline agreed to provide the council with statistics for the number of Slough related calls it received. Calls to the helpline during the time of the campaign increased by 400%.
In June 2019, the campaign won an Outdoor Media Award, in the social impact category. The awards hosted by Clear Channel, introduced the social impact category this year to celebrate and recognise campaigns that have had a positive social impact.
As a result of the success of the first wave of this campaign, members of the council’s community safety and communications teams were awarded with commendations from the borough’s Mayor.
This campaign will last for six weeks with a range of outdoor advertising and social media messages. You will probably see our posters on buses throughout the town. We have also translated our posters into Polish, Romanian, Urdu and Punjabi.
Following the success of wave one of the campaign last year and the awareness raised across Slough we have expanded our communication materials to include posters and messages on the four different types of modern slavery.
There are five questions which may indicate that someone is a victim of modern slavery. These are:
It is hoped that as a result of this awareness campaign, more people will come forward and report any instances of modern slavery by calling the Modern Slavery Helpline on 08000 121 700.
You can also call 999 in an emergency or 101 if you have a concern about modern slavery.
For more information visit the Unseen UK website.
If you want to help raise awareness of modern slavery in Slough, there are a number of ways you can help.
To help spread the message about modern slavery, here are some materials you might want to use in your organisation.
For translated versions of the poster, email firstname.lastname@example.org